Hermes Birkin, A Must-Have to Perfect Your Personal Style

Is there a handbag with a price of a luxury car or a large mortgage payment, but still in an extremely high demand and limited availability? Yes, it is Hermes Birkin, one of World’s Most Extravagant handbags. Sporting a birkin, you are not just having a bag with rare material, exquisite craftsmanship, and durable quality, more importantly, it makes a statement of your personal style and denotes social status.

It is truly the best of the best, second to none. Not surprisingly, it becomes a staple for fashion diva and celebrities and gets a lot of free advertising from them. There is a beautiful prominent figure who is often spotted with her fabulous Hermes Birkin. Correct, she is Victoria Beckham, an international style icon, fashion designer and also the owner of about 100 Birkin bags. Love her or not, she is the lady who understands fashion and presents herself in a fascinating style. She is quite aware of what is fit for her and what is not, so everything on her is just perfect. The way she wears Hermes Birkin bags has won plenty of admiration. Obviously, her talent can be taught. Here are some tips of how to choose and wear a birkin bag to complement your outfit and represent your personal style.

First of all, select the correct material for your birkin to suit different occasions. The quality of materials reflects the owner’s financial status and taste. Leather is always a wise choice, for it is classic and versatile; works with most outfits and goes with any situation. The most popular leather for birkin is Togo, a smooth textured calf leather. Taurillon Clemence which is made from baby bull is even softer and thicker than Togo. You can also choose buttery soft Chevre (goat skin) or smooth and sheen box. Birkin bags with exotic leathers such as alligator, crocodile and lizard are quite suitable for formal and grand occasions. If you want a casual and pretty look, you can try togo or ostrich Birkin with linen.

Secondly, choose the right sized Birkin to complement your figure. Remember, your bag should work with your size, not against it. If you are petite, go for 25cm or 30cm Birkin. If you are full-figured or tall, 35cm or 40cm Birkin would look best. Haut A Courries which is slightly taller with shorter straps is also called Birkin and very good for traveling use.

Thirdly, choose similar colored Birkin to match your outfit. There is an extensive range of colors for your Birkin bag. If you wear a lot of plain color clothes, Hermes classic colors such as black, orange, Blue Jean and dark gold are the best to match your outfit, or a two-tone colored Birkin would make you look cute and stylish. Greens, pink, fuchsia and Cyclamen are fresh in spring; rouge, red and orange looks gorgeous in autumn; blues, white and violet are popular in winter. Taupe, beige and grey are practical and can blend into more clothes.

Last but not least, always harmonize your Birkin with your outfit, shoes and accessories. If you have seen the photo of Victoria in fuchsia RM Moon dress with a stunning 35cm pink ostrich skin Hermes Birkin, you will get a better idea of what I mean. The pink bag and fuchsia dress match perfectly; the black sunglass has a similar shade with Balenciaga court shoes. Totally, she looks fantastically glamorous! Sometimes, your bag does not necessarily match your dress or shoes, but at least should blend into them. It is more sensible to make sure your bag and shoes are harmonious in style and mood. For example, if you wear sliver or white tone shoes, pair them with a Birkin bag with silver palladium hardware.

If you pay attention to what fits you and what does not, you will gradually cultivate your dress sense and fit into everything chosen by yourself. Needless to say, Hermes Birkin bag is a must-have for any savvy lady who aspires to establish a perfect personal style. Reliable online stores such as http://www.eurohandbag.com are the best place to buy elegant Hermes Birkin bags. Be mindful that “Fashion is general. Style is individual”, have a good knowledge of your style and learn how to dress properly, because the most beautiful woman is always true to her own style.

Looking For a Bag Posh Yet Practical? Try JPG Birkin

Hermes Birkin bags are more than simple purses; they are a legendary fashion icon and status symbol. Regarded as Rolls-Royce of handbags, Hermes Birkin enjoys a cult status and has mass Birkin-crazy admirers including high-profile celebrities and everyday fashion lovers. Yes, Hermes is a luxurious brand with a history more than 150 years, but it is also renowned for its young and innovative spirit. Many ingenious designers have been hired and the most advanced management methods were introduced. Some of Hermes classic bags have been smartly reinvented over the years. For example, Hermes Birkin bag has been redesigned by famous French fashion designer Jean Paul Gaultier who was hired by Hermes as creative director in 2003.

JPG is the initials of the designer’s full name. Compared with regular Birkin bag, JPG Birkin is shortened with handles lengthened, which allows customer to wear it over the shoulder. So JPG Birkin is also called Hermes shoulder Birkin, and for its unisex design, it can be worn by guys as well. This bag was unveiled for spring/summer ’04 collection of Hermes. Owing to perversity of Jean’s aesthetic and great inspiration, JPG Birkin with shoulder design appeals to a wider audience and results in an incredible long waitlist.

JPG is made of sumptuous and timeless Taurillon Clemence (baby bull) leather which comes in various lovable colors: black, brown, chocolate, white, blue jean, rough H, gold, vert bronze, etoupe etc. Buttery soft lamb skin lining, matching stitching and subtle detailing add more luxurious and elegant touch.

The structure is impeccably as wit as anything Hermes. It comes in a 42cm version and has a shorter trunk with longer handles. The best part is you can either tote it in hand or carry it over the shoulder. With oversized Palladium hardware and four protective feet, the bag looks trendy and refreshing. It is not just a chic bag, but functional as well. Aside from the durable quality, the roomy design enables you to carry tons of stuff. The shoulder option is quite convenient especially when you are in between doing something. It is an ideal bag for everyday use and extremely useful when travelling.

Obviously, JPG Birkin is fashionable yet practical with huge advantages and design-qualities, no wonder it becomes a mainstream and adored by millions of followers year after year. If you are languishing on the long waiting list, http://www.eurohandbag.com is a good place to go. Here, you are not just dreaming about owning the world’s most exclusive bags, but actually wear them around your arms.

Hermes Birkin Bags Make the Ultimate Fashion Statement

Hermes Birkin bags are kind of manufactured handbags created by the towering leather goods manufacturer Hermes. These bags are named after famous British actress & singer called Jane Birkin who was a longtime dweller of France.

It is famously mentioned in an interesting incident in 1981 that led to the birth of this line of handbags. It is said that Jane Birkin was once flying on a plane and suddenly at one point of time, her bag fell and the contents of it spilled out.

The President of Hermes who was incidentally sitting beside her saw this, and offered her to produce a brand of handbags named after her. She sketched her idyllic bag, and thus, these handbags were born. Interestingly she had to pay for the first prototype of the line of handbags, which took her by surprise.

Considered A Statement Of High Fashion

These bags have become popular because of the actress it was named after. This handbag has gone on to become one of the most popular brand of handbags throughout the world, especially among the rich and famous.

The manufacture of a Birkin is said to take several weeks and the exterior of the bags can be made up of an assortment of leathers.

There are custom bags made of varying kinds of animal skin, including crocodile skin, which is the most expensive. Typically, they are made of goatskin and the color is given such that it matches the exterior.

The metallic parts of these bags may also be studded with precious metals or jewels as per the choice of the buyer.

Help! My Man is Fashion Impaired – Holiday Internet Shopping

“Are you really going to wear that?” This is the age-old phrase heard around the nation from women of all ages desperate to enhance their man’s wardrobe. Whether it’s acid-washed tapered jeans, plaid shirts or an addiction to the standard polo shirt, history (and dating) has proven certain (alright, most) men have a noticeable lack of fashion sense.

Despite some men’s shortcomings as a fashion maven, there is help readily available in the form of men’s fashion magazines, Web sites offering advice and tips on the latest looks and makeover shows on TV. But the most important remedy for the male fashion crisis is the in-house stylist, also known as their better half (ie: their girlfriend/wife). That’s right ladies, the editors at Men’s Vogue and Esquire might not be able to get through to your man but chances are that you can.

Behind every great man is a great woman. That means that if a man looks sharp, he probably has his girlfriend or wife to thank. Purchasing a tie, wallet or shirt for your man might even be the ultimate act of women’s lib. Or it may just be an easier way to be seen in public with your man; you decide.

According to Anna Miller, owner and CEO of eFashionHouse.com, which was named “Best of the Web” by People Magazine StyleWatch Fall 2006 for discount high-end designer accessories, there has been a jump in men’s accessory sales. “I have women contacting me all the time to purchase a designer wallet or tie for their guy,” says Miller. “They tell me they know their husband or boyfriend won’t wear the pants or shirt they buy them, but they will use the wallet, tie, belt, cufflinks, etc.”

You can help too, whether it’s starting out with a nice Calvin Klein leather wallet or the ever-stylish Gucci version (for the less budget-conscious). This subtle enhancement can slowly evolve into an entire wardrobe makeover. What starts with a wallet can progress into a new tie and belt and eventually become a new shirt, sweater, pants and suit. Your man will appreciate your interest in his appearance, and he’ll be very happy once he sees the results.

You know your man’s Velcro contraption (When did he buy that? The ’80s?) or that wallet he’s had since college? Imagine having it replaced by a gorgeous black leather Ralph Lauren or Calvin Klein. These choices won’t break your budget and will help make him look fashionable. How about accenting that boring black suit (at least it was black when he bought it) with a silk grey Armani tie?

With the online holiday shopping season just around the corner, now’s the perfect time to help your man. If you don’t want to lose precious shopping time hitting the streets, online shopping is the perfect alternative for shoppers who seek comfort (from their own home) and time conservation (traveling time not required).

When looking for perfect holiday gifts at discount prices, shop early for the best deals. Discount designer men’s accessories are perfect gifts and just the right size for stocking stuffers. Here’s some nifty inexpensive designer man-things. Search Google for Burberry designer cufflinks, Paul Smith designer cufflinks, Armani designer silk tie, Ralph Lauren designer wallet, Gucci designer key ring, Dolce & Gabbana designer key ring, Burberry designer silk tie, Hermes designer silk pocket scarf, Latico designer briefcase, Burberry designer belt, and the list goes on and on.

Some men’s designer accessories to can help save your partner (and maybe even your relationship) can be found online at prices that don’t break the budget. Below are some of the best fashion gift ideas at perfect price points (below retail) for the man in your life. Copy and paste the search terms listed below into the Google.com search function for the best prices online:

o ARMANI silk tie in cream – $77
o BURBERRY golf balls and case – $99
o CALVIN KLEIN designer travel bag – $24
o PRADA designer tie mens designer silk neck tie wine – $139
o HERMES silk tie neck tie mens tie. Style 5062 – $139
o GUCCI designer wallet mens wallet GG black denim – $210
o GUCCI designer wallet black leather bi-fold wallet mens – $209
o DOLCE & GABBANA Bi Fold Wallets for Men – $79
o BURBERRY mens neck tie designer tie check pattern light blue – $119
o LATICO designer handbags black leather laptop brief case – $182
o BURBERRY Designer Mens Belt. All Sliver Buckle – $88
o RALPH LAUREN designer wallet mens ID case black – $39
o PRADA designer wallet Saffiano Leather Wallet M1077 – $249

These are merely suggestions and helpful hints. The rest is up to you. It’s time to get to work ladies! Fill those holiday gift requirements with something designer for your man. You’ll both be glad you did.

Simple Ways To Tell If A Designer Bag Is Real Or Fake

There’s a good reason they want these bags, the quality is far and above all others. Plus, they are classic, sassy and very fashionable. Sadly, not all bags are authentic, or bags as they are advertised. For anyone that wants to know how to tell bags from fake, read on and become educated to secure the very best deals every time.

When one buys a luxury product, they get a lifetime guarantee – that’s how good they are! Hermes, Louis Vuitton back their products 100%. They are not just a genuine bag, but an investment piece. Prices are shocking, but not when one knows what they are getting. When stuck with a knockoff, the person isn’t getting anything. They can’t resell it and when it inevitably starts falling apart they just have to pitch it.

With a side by side comparison, it’s easy to tell the genuine bag from a knockoff but of course, buyers don’t have that option. Follow these tips to easily be able to tell a genuine bag from a fake and save the grief of finding out hundreds or thousands of dollars later.

Authenticity Cards
Just because handbags come with an authenticity card that doesn’t make them bags. Counterfeit experts can fake the card as well. If one is buying outside the brand’s actual store they should be wary when a card is even included. First off, Louis Vuitton and Hermes handbags don’t even have them. Look for holograms on the cards, usually the authentic have a gold trim. Watch for inconsistencies to include the font size, type and bag number, and fake symbol stickers that are usually on the upper right hand corner of the card.

Details
Take a look at the inside tag that features the product brand name. Bags will have zero flaws especially when printing their name. If the name is not parallel to the stitching, or it shows any imperfections chances are that it’s a knockoff. There’s no way a huge brand name would let even the smallest imperfection slide as they have a name to uphold.

Proper Identification
A huge indicator when trying to tell bags from fakes is a proper identification stamp. The letters are the code of the country where the handbag was produced, the numbers tell when the bag was made. The 2nd and 4th numbers indicate the year. The 1st and 3rd are the week within that year. This can be a difficult method to find a fake handbag, as the counterfeiters catch on to the methods and copy them. Sometimes looking at them will help find a bags and sometimes it won’t.

Stitching
Stitching is another method to tell fakes from bags. Look at the stitching very closely, if anything looks sloppy or different then it’s likely a fake bag. I should be straight and not press too tightly into the material. Different colors of thread for stitching is also a clue. Sometimes the counterfeiters hide a different color under taps and inside places of the bag that aren’t readily visible.

Every little detail should be checked and if it’s less than perfect should be a sign to avoid that bag. Issues with leather tabs, extra fabric, gold fasteners that are weak or chipping and things like that are huge clues that one may be buying a knockoff bag. Bags will always be of the highest quality and perfection.

There are plenty of guides for each brand of genuine handbag, but these are the basics of one is in a crunch!

Fashion Guide: Women’s Handbags

Welcome to a new series: Fashion Guide. In each installment we will be exploring the foundation of looking stylish, the basics of various apparel, what works, what doesn’t, and some of today’s most ubiquitous and influential labels. In this article, we will be diving into that most essential lady’s companion, her true best friend…the hand bag, of course.

The Lady’s handbag has served as her ultimate accessory for well over two centuries now. Starting in the 1950’s Feminine icons like Grace Kelly and Jackie Kennedy adorned the covers of Life Magazine posing with their favorite offerings from some of the Great Fashion Houses. Hermes, Channel, and Louis Vuitton, were all the rage amongst the social elite, and Hollywood’s A-list. As the decade’s progressed new comers, now established dynasty’s in their own right explored innovative new design concepts. From the practical, to the outrageous, labels such as Prada, Dior, and Fendi, pushed the boundaries of what constitutes a hand bag.

Now, with the 21st century well upon us, the amount of choice when it comes to picking the right handbag can be simply overwhelming. With so many styles, labels, and finishes to choose from, and can be difficult to even find where to begin. Well, let’s start with the basics: the various styles. First, some general definitions; a handbag, is any sized bag, with some sort of handle designed to be carried at the handle. A shoulder bag, is any sized bag, with a long shoulder strap, designed to be carried either at the shoulder, or across the chest. An evening bag, is usually a smaller sized bag, either without handles, or with a short strap, made specifically for formal occasions. Now of course there are endless hybrids and variations on just these three themes alone, as you will see, but this is a good starting point. Now to go a little deeper.

The Satchel: This style of handbag is defined by a flat wide bottom and a structured body, coming together with two short handles. The bag usually employs a zipper for a closing mechanism, but clasps have been known as well. These come in a variety of sizes, but are generally over-sized, which makes them ideal for travel. Due to the extreme variety of offerings of this type of bag, what to wear with it really depends on the color, material, size, and, style employed. A few general guidelines; try not to clash color or materials. For instance, if you are wearing some form of leather that day, do not bring a leather bag. If you’re wearing a red dress, don’t match it with a red bag. You get the point.Satchels can be fun, or formal, use your best discretion when choosing the right accessory for the occasion.

The Hobo: This shoulder bag, is typically a half moon shape with a mid-length shoulder strap. Medium to over-sized, this bag is made from soft materials such as leather, suede or micro fiber to allow the bag to slouch, and fold on to itself. This bag is both practical, and stylish. It possesses a unique look, and a fair bit of real estate for transporting all the essentials. Being able to carry this at the shoulder, makes it a great everyday bag. Use it to transport all of your essentials. To wear, again, like the Satchel this style of bag comes in a wide variety of offerings, try choosing one that’s fun and different. That way, whatever you choose to wear that day, your trusty Hobo will do the speaking for you.

The Tote: Also referred to as the shopper. Probably the most practical of all hand bags. This super over-sized bag is ideal for shopping trips, going to the beach, picnics, and any casual occasion where a high volume bag may be required. These are usually made of cloth, or some other soft material, which allow the bag to stretch according to what’s in it. Although these are usually quite plain in appearance, some designers have employed these as a canvas for socially conscious messages. And by simply using one of these to transport groceries, you too can bring on environmental awareness. To wear, I would suggest really casual attire. Boyfriend jeans and a tank top. A fun summer dress with flip flops also looks great.

The Messenger: This shoulder bag, is a sort of cross between a purse, and a backpack. A student’s favorite, this bag is structured enough to transport laptops, papers, and textbooks. This one is designed to be worn across the chest, which makes it extremely functional and mobile. This could serve as an office bag for the young professional or as an errand bag for the busy mom who needs both hands free. Manhattan Portage helped popularize this style of bag back in the 90’s, and they have been in high demand ever since.

The Clutch: This evening bag is a hand held purse, designed to literally be clutched throughout the occasion. This is the quintessential accessory for formal gatherings. The right clutch will flawlessly complement a sophisticated evening dress. Perfect for storing lipstick, eye liner, and perfume, this little number can also be tucked inside a larger bag such as a satchel during the day, to be used as a wallet. Clutches can range from a modest functional item, to a diamond encrusted extravaganza. The trick to choosing the right one is to pick something that will not just compliment your outfit, but will also draw attention to itself.

The Wristlet: Well, this is very similar to a clutch in many regards. But the idea behind it is so simple and neat, that we felt it deserved a special mention of its own. Like the clutch, this is a compact hand held purse which can come in any variety of fabrics and finishes. Most are rather small, just big enough for the bare essentials. Where this style really shines, is in its utility. The small wristlet strap that defines this little bag can be worn around the wrist as the name suggests. This gives you a little more flexibility and maneuverability. Plus a gorgeous purse dangling from the wrist of a woman in a beautiful evening dress, just looks sexy. You can also attach the wristlet to the strap of a larger everyday bag. That way you never have to spend too long digging through all the clutter that inevitably finds its way into your everyday bag.

Well, that’s all for this installment. We hoped you enjoyed our look into the fascinating world of handbags. Every day, designers are pushing the boundaries of traditional concepts and silhouettes. Be brave, try out something outrageous. A super large Satchel. A chain mail finished clutch. You’ll definitely be scoring style points. I think Gucci Creative Director Tom Ford put it best, “If a bag is attractive, it makes you feel good by default. It’s all about proportion, shape, line, finish, fabric, balance. If all of that is pleasing, it will sell. More than that, it’s like you’ve got to have it or you’ll die.”

Lucrative Fashion Jobs Abound

The latest fashion industry news has announced a great number of varied fashion positions that eager enthusiasts must fill up. Numerous jobs abound in the fashion world. One can be a model or designer – every skilled individual is needed to take up an exciting job. Still, the industry is not just about designing or modeling – it is so broad that there are immense fashion career opportunities available to those who want them.

Best Fashion Jobs Available (Aside from Modeling and Clothes Designing):

Even if an individual has no skill or talent to start his own clothing line, there are actually tons of other opportunities that will allow him to become a part of the fashion industry. There are jobs – and not just as a model or designer – that anyone else can enjoy doing within the industry.

Fashion Merchandiser

A competent merchandiser spots anything that can be turned into the latest fashion hit. For an individual to do well as a fashion merchandiser, he must have the instinct to know if an emerging style has the potential to become a hot fashion item.

He knows wearable items that sell, and identifies ones that will forever remain as stocks in department stores. A good fashion merchandiser performs product development – from the conceptualization to the final production and marketing of the product.

Fashion Brand Manager

Anyone who is serious in selling clothes knows that he is promoting and selling a brand. The main responsibility of a brand manager is to create an image for his fashion brand. He does this by developing unique ways to present such brand to consumers. Ideally, a brand manager possesses a degree in Merchandise Product and Brand Development to do well in this career.

Accessories Designer

For the individual who believes that he has an eye for accessories, and can create ones that can make a lasting impression to people, he must consider a lucrative career in accessories designing. To do well in this job, accessories designer must go to the hottest accessories oases such as fairs and trade exhibits. From these events, he can gather helpful inspirations to create unique designers for his own line of accessories.

Fashion Buyer

Fashion buyers are responsible for maximizing the sales and profits of a fashion boutique. They are a step ahead when it comes to fashion trends. This allows them to be ready to provide clients with the clothes that will satisfy their fashion preference. Apart from the selection of merchandise for the store, a fashion buyer is involved with its promotion and sale.

Definitely, the fashion industry is one of the most vibrant industries today. This is why there has been a great supply for jobs of all types, each of which zeroes in on a particular area in fashion. Most fashion industry news point to the fact that such availability of fashion jobs will remain on the rise for a couple more years.

The author is an experienced fashion blogger with many years in the fashion industry. She is a regular guest writer for many top blogs and websites as well as local and national print publications. Additionally, she specializes in reviewing some of today’s hottest trends in fashion accessories and clothing. Follow Clarissa Seaton on Google+.

Fashion Marketing Internships: What It’s Like

A fashion marketing internship is one of the quickest ways to break into the ultra-competitive fashion industry It’s a giant industry that is completely dependent on the professional fashion-designers, marketers and retail merchandisers. What is created as a masterpiece by its expert wardrobe designers remains a far-fetched dream for the customers unless it is made available on the floor of showrooms. But it needs team work especially of the dexterous marketers, who are responsible for the extreme success. It is extensive training imparted to the selected individuals, which creates an army of skilled marketing executives, and this training begins with a fashion marketing internship.

These executives attend the lectures and learn all the strategies to promote business. To join the apparel industry, the new entrants need a degree or they have to undergo short-term fashion marketing internship program. Also known as merchandising professionals, these fashion-apparel-promoting marketers, conduct marketing research to identify new trends of fashion so that stylish wardrobes can be introduced in the market. They dwell on the mood of fashion-loving people, especially the young generation, for stylish fashion-dresses. Such kind of extensive survey helps the expert-designers read the psychology of customers and thus help the fashion-designing specialists create superbly developed fashion wardrobes.

The Retail Merchandisers Serve As Both Retailers & Wholesalers

Before embarking on a career in fashion marketing, one must understand what it they would be doing and why fashion marketers are so important. Creation of a stylish wardrobe is only half done if the items are not supplied in the market for sales. The marketing is shouldered by the retail merchandisers, who look for a market. Flooding the market with attractive fashion products can not yield any result unless immense curiosity is aroused among the people. This is the job which indispensably is accomplished by the retail merchandisers in order to promote sales of attire. These marketers popularize the exquisitely-designed fashions through internet. In order to attract the customers, these merchandisers highlight the outstanding features of latest wardrobes that in turn blooms the business unbelievably. And as part of a fashion marketing internship, the intern will be mirroring the professional performing these tasks, and possibly taking part in them.

The retail merchandisers inspect the market and make sure that the demand for a trendy wardrobe is met at every cost. Another important issue which the marketers focus their attention on is the price. The retailers often charge arbitrarily and this affects the business in an unfavorable way. Being aware of such acts going on in the market, the retail merchandisers can conduct raid at the blacklisted showrooms, and expect the fashion marketing intern to monitor their actions. If they find any defiance of ‘legal & fair trade practices’ norms, then they impose heavy fines and take legal action against the culprit.

Plenty of Information is Posted Online

In order to let the fashion fans keep in touch with the newly introduced fashion line, the fashion marketing internship team is expected to keep updating the website regularly, highlighting the code of dress, price and discount as well. To redress grievances of the dissatisfied-customers the fashion- companies mention on their sites their E-mail address and phone numbers also so that customers can communicate their problems.

Fashion Industry Provides Employment

If you are a fresh off your first fashion marketing internship or right out of fashion school and curiously looking for a lucrative job, do submit your resume to fashion houses, fashion pr firms, and the lke. As retail merchandisers are the backbone of fashion industry, you can be considered for respective posts with great honor. If you hold a degree in fashion design and are courteous, have an eye for style and a keen knack for business, the fashion marketing has got to be your destination. If you have no certificate or degree in the fashion-designing then you should go for 2 to 4 years course in respective field to herald a career in fashion industry, or at least take on a fashion marketing internship while you are studying another line of work.

The best place to find a fashion internship is at DailyFashionJobs.com. The website is updated daily with fashion marketing internships [http://dailyfashionjobs.com/index.php/category/marketing-2/] and general fashion internship [http://dailyfashionjobs.com] from top fashion houses and companies.

Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

“Jobs in Fashion”

South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

Include all relevant keywords (job in retail, job in fashion, fashion career)
When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

Fashion Jobs and Fashion Career Advice

Picking one out of many fashion jobs generally is an overwhelming challenge. There are several different opportunities in the fashion industry that you might not be sure which one is best for you. With the high demand for fashion jobs, you need to be sure of what it is that you want to do so you can get started on pursuing your dream in this competitive industry. Below you will find descriptions for several fashion jobs and, subsequently, be one step closer to establishing your career in the fashion industry.

1. Fashion Designer

Thanks to shows like Project Runway, there are many people whose curiosity has been rose towards the fashion industry, exclusively, fashion design. A career as a fashion designer seems extravagant and rewarding but it takes a whole lot of work. A fashion designer must be well-informed of the latest trends (and sometimes even be ahead of them) and have the creativity to conceptualize new designs. A fashion designer creates sketches, whether by hand or with computer-aided design (CAD) software, of their designs and must be familiar with fabrics and materials in order to create samples that show what the final product would look like. As a fashion designer you can specialize in clothing design, footwear or accessories. Fashion jobs like that of a fashion designer are prolonged with grueling hours of intensive work and lots of traveling if you want to promote your designs. Fashion designers work under pressure to meet deadlines and make an impression on fashion buyers and other potential clients. As a fashion designer you would need not only talent and creativity but also thick skin and dedication.

2. Fashion Merchandising

Fashion jobs in merchandising can be very challenging. A fashion merchandiser must know what consumers really want, how to present it to them, what they want to pay for it and how to lure them to purchase. A fashion merchandiser is not just an expert in fashion but must also have strong business, financial and advertising skills. As a fashion designer you might find yourself creating budgets, tracking profits and losses, tracking inventory, developing marketing strategies and even putting together creative visual displays to draw in consumers. It’s a career that entails many different roles but also has many opportunities to grow and advance in.

3. Fashion Buyer

Fashion buyers are among the most crucial people for brands and companies. They must have good communication skills, be aggressive, organized and driven. As a fashion buyer you work hand in hand with designers, merchandisers and other key people to select what pieces to present to consumers and ensure that best-sellers are continually available. Buyers must be mindful of both current and future trends so they can make the right choices of clothing, shoes, accessories, etc. to ensure high profits. Working with suppliers to negotiate prices suggests that a fashion buyer must have good interpersonal skills, be educated in market costs and also in consumer demands. Fashion buyers must be ready to work under pressure, travel and research and analyze in order to make practical decisions on what products to offer their target customer base.

4. Fashion Director

Fashion directors, also known as creative directors or fashion coordinators, are in charge of the image and look of a store, magazine or a fashion house. They are accountable for that first impression given when people look at ad campaigns, shoots and even fashion films. A fashion director must make sure that the models, photographers, location and concepts characterize the store, brand, or magazine in the best and most genuine way. One of the most well known creative directors in the industry is Grace Coddington who, alongside Anna Wintour and other industry professionals, are a part of American Vogue. In the documentary “The September Issue” we are able to see Coddington showing us her best work and the steps she takes to produce the magnificent spreads in Vogue. Now, don’t think it will be a snap landing one of these fashion jobs. Be prepared for long hours of work, creative stumps, frequent traveling, crazy deadlines, and being willing to go back to the drawing board time and time again. Remember, as a fashion director you are responsible for the image of a brand; you produce something that the whole world will see. People will base their opinions on what you present to them. As one of the top fashion jobs in the industry, the pressure is on!

Fashion Jobs – The List Goes On

5. Fashion Forecaster

Probably one of the highest ranking careers in the fashion industry, fashion forecasters do just that, forecast the future trends and styles. This is much more sophisticated than forecasting the weather. Not only does a fashion forecaster need to have in depth knowledge of fashion but he or she must also be creative and surely have the skills necessary to research and analyze potential trends, colors, fabrics and patterns. Fashion forecasters seek inspiration in everything from movies, music, even science and technology. Getting a position as a fashion forecaster is one of the most prestigious of all fashion jobs you could aspire to.

6. Fashion Stylist

A fashion stylist has the easy (or is it?) task of making someone look good. A stylist must be familiar with what colors, fabrics and styles work best to flatter someone’s shape while also knowing ways to accessorize and finish the perfect outfit. Fashion stylists are responsible for picking the best pieces for photoshoots, events, etc. and putting them together for the final product. A stylist’s reputation lies on how good the client looks and, in the case of ad campaigns, whether or not the stylist can communicate the image and vision of a product. Don’t be surprised if, as a fashion stylist, you find yourself traveling for motivation or shopping for clothing, or even spending a day (or a few) revamping a client’s closet. Finding fashion jobs for stylists can be as uncomplicated as working as a personal shopper or styling photo shoots for websites or local magazines or newspapers.

7. Fashion Photographer

It’s not just about knowing just how to take a good picture. Fashion photographers basically have two fields to be good at: fashion and photography. The photography part consists of knowing what angles, lighting, etc. As far as the fashion, photographers really need to be experts in that as well. A fashion photographer should always know what the best trends are, top designers, top fashion events and any other heavy hitter aspects of the industry. Fashion jobs in this field can consist of taking pictures for model portfolios, ad campaigns, and fashion shows. Fashion photographers are responsible for producing a shot that requires excellent technical skills and extensive fashion knowledge. For example, when a fashion photographer goes to shoot at a fashion show he or she must know exactly when to snap the shot of that model wearing the flowing dress. The picture must showcase how the fabric moves and flows instead of displaying a dress that falls limp and drags on the floor. A fashion photographer works hand in hand with stylists, makeup artists and models to ensure that the final product is efficient in sending a visual message.

8. Fashion Editor

Fashion editors supervise the direction of a fashion publication, website and other media. They are in charge for editing a fashion writer’s work, making suggestions, and researching the possibilities of future stories. Fashion writers must be aware of trends and classics to assure that coverage is provided for the target audience. A fashion editor works under the pressure of meeting deadlines, supervising writers, discovering features and fresh ideas all while staying current on the industry and scanning the levels of competition. Some of the qualities necessary for one of these fashion jobs are being organized, punctual, able to communicate verbally and have impeccable writing and journalistic skills. Being one of the most competitive fashion jobs in the industry, a fashion editor should be ready to put some hard work in and spend long nights brewing up excellent, creative content.

9. Fashion Writer

Being a fashion writer is not as easy as picking up a pen and paper (or laptop, tablet, etc.) but includes extensive amounts of research. Fashion writers must be current on their knowledge of fashion and creative when drumming up writing ideas. Of course, outstanding writing skills are a must and meeting deadlines are also fundamental in this career. Fashion writers can execute interviews, cover fashion events and supply reviews of products. You have a choice of working as a freelance writer, with television shows, websites, blogs, smaller publications like local magazines and newspapers or with major publications such as Vogue or Elle, among others. This is one of those fashion jobs where you can find many opportunities and can be fairly simple to get started.

10. Fashion PR (Fashion Public Relations)

Creating a good consumer opinion is of the utmost importance for this fashion job. Where advertising and marketing can create a consumer desire to purchase a certain fashion item, public relations handles the image in its relation to the public eye. Public opinion can gauge the success and longevity of a company. Out of all the fashion jobs mentioned, fashion pr is the piece that ties it all together.

Fashion Jobs that Require WORK!

Whatever one of these fashion jobs you determine to make your career, remember that in such a reasonably competitive industry it’s important to put in a lot of hard work and to be determined. All employers look for something that make their next hire special and capable of making their publication, line, show, or website shine amongst the rest. What is it that you have to offer that others don’t have? How motivated are you? Tell us, which one of these fashion jobs appeal to you the most?